These Gold Coast entrepreneurs left their 9 to 5 jobs, risked $135K of their own money, and built a sunscreen brand tradies actually want to use.

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In this episode of The Two Blokes One Business podcast, we’re joined by Jake and Lachlan - the co-founders of Naturally Cooked Sunscreen.

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What started as a uni dropout’s search for purpose turned into a mission-driven sunscreen brand - aimed at tradies, outdoor workers, and men's health. 

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From mental health advocacy to battling skin cancer, these two young entrepreneurs are proving that business can be both purposeful and profitable.

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Tune in to discover:

✅Why men’s sunscreen habits are killing them… literally

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✅The truth about building a sun safety brand for tradies and blue-collar workers

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✅The reality of bootstrapping a physical product (including raising capital, branding, and the hustle of retail expansion)

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✅Insights on founder mindset, imposter syndrome & business partnerships

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✅Lessons learned in e-commerce vs retail

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✅What it’s like to go “all in” and bet everything on your idea 

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Key moments:

00:02:40 The Origins of Naturally Cooked

00:04:00 Skin cancer statistics

00:06:20 Coming up with the name

00:11:00 Leaving stable careers to launch

00:19:00 Manufacturer used the wrong formula

00:22:00 The Minimum viable product philosophy

00:29:20 First major wholesale contract

00:32:20 Counter placement strategy

00:44:00 Role division between founders

00:52:00 Raising capital from friends and family

00:55:00 Sunscreen knowledge quiz 

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Tune in now and hear why CEOs of billion-dollar companies are taking meetings with two twenty-somethings selling sunscreen.