Most people think building a high-performing culture is about fancy mission statements or core values on the wall - but in reality, building a culture is about much more.

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It's about the behaviours you demonstrate in critical moments every single day.

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In this episode of Two Blokes One Business, we share leadership Insights from Behavioural Scientist and founder of Pragmatic Thinking, Darren Hill

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Darren has helped transform some of Australia's biggest brands, including Pepsi, McDonald's, and Suncorp. 

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Darren shares his fascinating journey from meat worker to behavioural scientist - and reveals why great leaders understand that business is fundamentally human.

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Darren unpacks the psychology behind lasting behaviour change, including why willpower alone isn’t enough. 

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You’ll come away from this episode with practical insights on how to build authentic cultures.

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We also explore the rapidly evolving world of AI - with Darren offering a refreshingly balanced perspective on how businesses should approach this transformative technology.

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00:02:10 Power of Narrative

00:05:20 Exceptional Behaviour

00:08:40 Story Over Numbers

00:12:20 Live An Escape-Free Life

00:18:30 Environment & Willpower

00:25:30 Luck Meets Determination

00:36:20 Moments Define Culture

00:43:40 Core Values

00:59:30 Timeless Business Principles

01:12:30 AI's Future Impact

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Listen now to discover how you can apply these powerful behavioural insights to transform your leadership approach and build a culture that brings out the best in your team.

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Connect With Darren:

https://www.darrenhill.com.au/

https://www.linkedin.com/in/fromdarrenhill/